Sanja Kon, who has managed strategic business partnerships in Europe for PayPal and eBay, has joined UTRUST, a cryptocurrency payment platform, as the VP of Global Partnerships, effective immediately, the company announced.

As the VP of Global Partnerships at UTRUST, Sanja will develop partnerships with key international players to improve the accessibility of digital assets and increase cryptocurrency merchant adoption.

Sanja was most recently Head of Marketplaces and Large Enterprise Partnerships for PayPal in the U.K., which she joined in January 2018. Before PayPal, Sanja worked for eBay in Italy and the U.K., from 2013 until 2017, holding executive positions with increasing responsibility before becoming Head of European Partnerships, based in London.

Sanja’s experience at PayPal and eBay makes her the perfect person to help UTRUST drive merchant adoption of our crypto-payments platform,” said Nuno Correia, co-founder and CEO of UTRUST. “With Sanja’s knowledge and experience in establishing key relationships for PayPal in Europe and advancing the digital-payments market, we anticipate that she will be a key driver in elevating UTRUST’s brand in the crypto-commerce space and ultimately the future of online payments industry.”

“I’m constantly fascinated by how technological innovation impacts our daily lives, and in particular, the rapid evolution of crypto payments,” Sanja said“UTRUST is well positioned to have an enormous influence on the cryptocurrency and e-commerce industries. I look forward to joining such a great team to ensure we maximize this tremendous opportunity.”

Sanja started her career in 2008 at 77Agency in Milan, managing the new-media account for client Google. From 2009 to 2010, she was a business development manager at Oliver Wyman, a management consultancy in Milan. In 2010, she joined Vodafone, working her way up to Salesforce Project Manager. Sanja left for eBay in 2013

Sanja is fluent in English, Italian, Croatian and Serbian. She holds a double masters degree from Copenhagen Business School and Bocconi University in Milan.